DETROIT LIONS
Rebranding Concept
Detroit... a city that takes pride in it's gritty, hardworking, no-nonsense appearance. However, behind it's tough exterior is a city full of dreamers, artists and some of the most loyal sports fans known to man. The city is experiencing incredible growth and as new stores, restaurants, art exhibits, and much more emerge from the concrete of the motor city it is the perfect time for the Detroit Lions to rebrand and embrace this new era.
